In a bold move guaranteed to drain millions from the Hilton family fortune into the pockets of much-smarter music biz mechanics, Paris Hilton has announced that a new album isn't enough (enough for WHAT?) and that she is going to launch her own label, Heiress, which will doubtless feature a stable of even-less-talented goons guaranteed to make Paris shine. Now THAT's the hard part. Maybe Lizzie Grubman can run the publicity department.