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from the Why pop stars will never save the earth. dept. || More Print News »
LONDON (Reuters) - More famous for Learjets and limousines than green living, pop stars performing at Saturday's Live Earth environmental concerts face widespread cynicism from fans, commentators and campaigners alike. Built on the model of the Live Aid famine relief gigs of 1985 and Live 8 anti-poverty concerts in 2005, Live Earth aims to raise awareness about climate change and encourage people to live greener lives. There is little doubt that the shows, starting in Sydney and ending in Rio de Janeiro, will be the focus of the world's media, and millions of people, on the day.